LUCIA
PALACIOS

ATRIUM,
Branding
Atrium is a concept fashion store based in Dublin.
I became the Lead Rebranding Designer after working as a graphic designer for the former shop, known as Made Store and Gallery.
​The transition from Made to Atrium, although radical, was a natural step for a store that strongly believes in the customer experience as a part of a holistic process that involves many elements working together and supporting each other.
The architecture of the store itself was a big part of both the naming and consequently the brand identity. The top floor of this elegant Georgian building is full of light and harmony.
​The brand system gives off a sense of strong femininity and airiness that results in a clean logotype, an evocative color scheme and a versatile playful pattern that blend seamlessly with the rest of the brands in the store.

WHAT
Logo
Colour palette
Visual identity
Point-Of-Sale
Signage
INDUSTRY
Fashion
WHEN
2017


