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ATRIUM,

Branding

Atrium is a concept fashion store based in Dublin.

I became the Lead Rebranding Designer after working as a graphic designer for the former shop, known as Made Store and Gallery. 

​The transition from Made to Atrium, although radical, was a natural step for a store that strongly believes in the customer experience as a part of a holistic process that involves many elements working together and supporting each other. 

The architecture of the store itself was a big part of both the naming and consequently the brand identity. The top floor of this elegant Georgian building is full of light and harmony.

 

​The brand system gives off a sense of strong femininity and airiness that results in a clean logotype, an evocative color scheme and a versatile playful pattern that blend seamlessly with the rest of the brands in the store.

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WHAT

Logo

Colour palette

Visual identity

Point-Of-Sale 

Signage

INDUSTRY

Fashion

WHEN

2017

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