LUCIA
PALACIOS
BEATRIZ
PALACIOS
Branding
Beatriz Palacios is a jewelry brand based in Madrid, Spain. I designed their visual system in 2015 and they have been a client of mine since then.
We worked together intimately to create a strong and minimal system for a brand that is sophisticated and loves classical, timeless design.
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At the same time, the brand has a distinctive hint of bold irreverence making it truly unique. It is blunt and it is also complex, it is dramatic but doesn’t need flourishes.
As a brand which pursues emotional connection, the logo deserved sensitive attention. It was inspired by one of Beatriz’s favourite pieces of art, created by her husband -himself an artist-. ​The use of a black and white colour scheme and a clean layout brings Beatriz Palacios´ pieces and the striking imagery created by photographer Lourdes Cabrera to prominence.
WHAT
Logo
Colour palette
Visual identity
Point-of-sale Packaging
Signage
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INDUSTRY
Fashion
WHEN
2017
